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Branding is what creates the uniqueness of your company and defines you as an entity. Anyone can buy a product and sell it at a markup, but not everyone is Lidl, Kaufland, or another retail store. Developing a brand builds trust in the minds of customers.

Today, an original name and a beautiful logo are no longer enough to attract the attention of modern customers. Add the COVID-19 pandemic to the mix, and you have a situation where it is very difficult to remain relevant and well-known.

Nowadays, branding means a clear message that speaks about the company's values and a well-defined purpose. This message must go beyond visual perception and remain strongly imprinted in the minds of your customers.

According to online studies, 68% of surveyed users believe that major brands do not create high-quality social media content.

In times of crisis, smart entrepreneurs pay close attention to social media trends and create relevant, impactful content infused with elements of humor. But to do this, we need to understand what our customers appreciate. Researchers note that a client trusts another client more than the brand itself. This makes them much more attentive to the perceptions of others who have experienced your brand.

Therefore, you need to create dynamic content that encourages feedback from customers and even motivates them to generate content about you. This will amplify your impact on social media.<

Nowadays, anyone can create a website at minimal cost using online templates. But what are the advantages of a well-made website? We won't delve into the details of what constitutes a well-made website now; we'll cover that topic in a future article.

1. Search Engine Indexing: First and foremost is indexing by search engines—a well-made website is better indexed by search engines. This means more visitors interested in the products or services you offer.

2. Accessibility: Secondly, the website's structure should guide the visitor as simply as possible to their desired object. I have visited many very elegant websites with superior graphics that were difficult to navigate due to cluttered information displays.

3. Design: Thirdly, graphic design. Custom graphic design will lift you out of mediocrity and position you higher. All elements should be unified and blend in the same style and theme.

4. User Interface: Fourthly, the user interface. Most users access websites via mobile devices, so your website must be easily accessible from any device.

5. Security: The fifth advantage is your security and that of your clients. You want all users of your website to feel safe without reservations about using personal data or bank cards for online payments.